Demystifying SEO Jargon: A Quick Guide to the SEO Glossary
- Jennifer Murph
- Jan 8, 2024
- 3 min read
Navigating the world of SEO can be daunting, especially for beginners, due to the plethora of technical terms and acronyms. In this comprehensive tutorial, we'll simplify SEO jargon so you can understand the phrases used in the search engine optimization world.
Long-Tail Keywords: Appropriate and meticulous keyword phrases, targeting a niche audience and often resulting in higher conversion rates.
Meta Tags: Bits of text, including meta titles and descriptions, providing precise information about a page's content for better SERP exposure.
Keywords: The necessary phrases or words that people type into a search bar to locate useful and relevant information.
Organic Traffic: Organic website traffic is produced by following search engine guidelines and optimizing content for search engines. Any web traffic that comes without spending your money on ads.
Backlinks: Inbound links from external websites that have trust and credibility with search engines positively influence rankings. These backlinks drive users to your web pages, which can come through the blog, social media, free ads, and other submission websites.
Off-Page SEO: Any effort that we put externally and not into the website to improve the ranking is off-page SEO. It helps to improve website authority and reputation.
On-Page SEO: Optimization of an individual web page or whole website, involving keyword infusing, URLs, content, structured data, CTA, meta tags, headings, images, videos, GIF to improve search engine rankings.
Canonical URL: The URL's preferred version is utilized to connect ranking signals and prevent duplicate content problems. Basically, a Canonical URL indicates to search engines which page is original and prioritized in SERP.
Local SEO: Optimization strategy focuses on enhancing a company's exposure in local search results, which is commonly crucial for physical stores.
Anchor Text: A hyperlink's clickable text gives search engines context and relevance.
Page Speed: The entire time it takes for a web page to load and fully appear. The page speed of a website impacts user experience and search engine rankings, which could be generally optimized through image compression, server response improvements, etc.
301 Redirect: Permanent redirection of one URL to another without harming search rankings and traffic during website migrations or URL modifications.
SERP (Search Engine Results Page): The result page is displayed on a search engine when one user searches a query in the search bar. It includes paid ads, organic results, relevant queries, and other features.
Mobile Optimization: Enhancing mobile user experience by making website modifications for mobile devices, considering crucial factors like responsive design and other mobile-friendly content.
Crawling and Indexing: The procedure by which web crawlers for search engines explore, locate, find, and arrange content for quick retrieval: the search engine bots crawl and index your web pages, which ultimately allows them to appear in SERP.
Algorithm: Complex mathematical formulas used by search engines to determine the relevance and ranking of web pages. They are solely developed by search engine companies.
Robots.txt: A file that instructs search engine bots on which pages to crawl or avoid, aid in controlling the website's visibility in SERP.
User Experience (UX): The whole user experience on a website, which affects engagement, user satisfaction, and search engine rankings in the end. In a nutshell, the overall look and feel of the website.
SSL Certificate: A security mechanism that guarantees an encrypted, safe connection between the user's browser and the website, which improves search engine rankings.
Bounce Rate: The percentage of site visitors that leave after only reading one page, which affects a website's ranking in search results.
Comentarios